Membership & Marketing Summit

Join the next Membership & Marketing Summit
on June 17, 2022! 

Register Now

Members: $179 | Non-Members: $279
Holiday Inn Sacramento Downtown - Arena
300 J St.
Sacramento, CA 95814


  • 8:30 – 9:00am: Breakfast + Registration
  • 9:00 – 10:00am: Welcome + Keynote
  • 10:00 – 10:30am: Networking Break
  • 10:30 – 11:30am: Concurrent Sessions
  • 11:45am – 12:45pm: Lunch
  • 1:00 – 2:30pm: Concurrent Sessions

Hotel & Parking Information

  • Room Rate: $139
  • Cut Off Date: Thursday, May 26, 2022
  • Call In: (916) 446-0100
  • Book Online: Membership & Marketing Summit
  • Parking: Complimentary city garage self parking 
    for event, validate at front desk
9:00 – 10:00am | Welcome + Keynote
Strategic Branding for Your Organization

Syncing up with the attitudes, behaviors, desires, and values of your association’s target members isn’t a choice. To stay relevant, your association needs to leverage the right tools to attract, engage, and inspire your current members and entice your next generation of members. While the branding need may be obvious, the way forward certainly isn’t. Strategic branding requires a huge investment of your time, energy and financial resources. Learn how to build a strong brand for your association that provides value to your members, is adopted and celebrated by your staff and board, and positions your organization to thrive in the future.

Phil Tretheway
VP & Creative Director

Phil's Bio

10:30 – 11:30am | Concurrent Sessions
Refocusing the “Why”: Expanding Your Value Proposition

What is value? Is it what your members get from your organization or is it the feeling of belonging in something you believe in? Each of our organizations has an elevator pitch or value proposition to sell why joining as a member worth it. But, when looking at a value proposition, how often do we look beyond the transactional side of value? What members save? What members receive? In the past, association membership was an assumed part of many industries but today people aren’t joining just to belong. As we work to develop inclusive organizations, we must go back to the values that compel individuals to join and belong. Explore how to expand your value proposition to engage and recruit an inclusive membership.

Megan MacNee, MPA
Senior Association Executive
Advocacy & Management Group, Inc
Megan's Bio

It’s Time to Reimagine Your Marketing: 9 Digital Strategies To Get You There

Aligning your branding, messaging, and overall strategy with your organization’s values and goals is paramount to its success. Design and strategy should influence the programs you create, the services you offer—everything. The best marketing solves problems across your entire organization – but where to begin? Learn how to leverage social media platforms, engage new and prospective members, and implement effective digital marketing tactics to positively impact your association’s engagement and acquisition efforts.

Jarrett Way
Content & Digital Marketing Manager
Mighty Citizen
Jarrett's Bio

1:00 – 2:30pm | Concurrent Sessions
Recruit and Retain - A Strategic Membership Dialogue

Join this panel of association leaders to explore recent real-life challenges in recruiting and retaining members. You will be challenged with several specific situations that our panel has previously faced. Working with your peers, you will discuss the problem and craft possible solutions. Hear from the executives on their lessons learned as they share the nuances and insights that led to their decision making and eventual outcomes that transpired.


Jim Anderson, CAE, President & CEO, CalSAE
Melanee Cottrill, Executive Director, CA Association of School Psychologists
Matt Peralta, CAE, Senior Association Executive & Director of Marketing, Advocacy and Management Group, Inc.
Andrea Bennett, Executive Director, CA IT in Education (CITE)

Leveraging Technology to Grow your Membership

 Technology plays a vital role in our day-to-day life, both personally and professionally. While your organization is likely digitized in many ways already, what more can you be doing to leverage technology to promote a more creative, efficient, and collaborative association? Explore how technology can define your member personas so that you may build systems to serve their needs while effectively capturing (and owning!) data. Learn how to integrate systems across your organization and how to develop new revenue streams. And finally, understand the value of investing in your staff training so they are empowered with the right tools to deliver an exceptional member experience.

Kevin Pellegrino
Executive Vice President of Membership & Operations
California Apartment Association

Kevin's Bio

Policies ~ Please review these policies prior to registering. You will be asked to acknowledge your review of these policies during registration as a required question.

Meetings & Events Policy

Personal Responsibility & Liability Waiver

In-Person Meetings Policy

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3.5 credits towards CAE application or renewal professional
development requirements.

Event Sponsor